Subscribe to dw's mailing list!

NewsRoom


SHEILA E. PAYS HOMAGE TO PRINCE WITH NEW ULTRA-CUSTOM DW DRUMSET

Superstar Artist Debuts “Symbol and Butterflies” Tattoo Art Drums During Epic Prince Tribute Finale Performance at BET Awards

Sheila E. (6.27.2016 – Oxnard, CA) Drummer/percussionist Sheila E plays a one-of-a-kind DW custom kit as part of a special musical celebration honoring Prince at the BET Awards, June 26th at the Microsoft Theater in Los Angeles. As a personal tribute to Prince, Sheila E played a stunning gloss white drumset and matching timbales crafted in DW’s California Custom Shop and hand painted with Prince’s iconic “symbol” accented with multi-colored butterflies and finished with gold hardware. The art for the drums was inspired by Sheila E.’s recently inked tattoo commemorating the life of the multi-talented artist who passed away on April 21st.

“My instrument is the portal into which I pour my heart and soul. It allows me to express what I am feeling. This Sunday, I have the opportunity to share with the world so many of the emotions that I, and many others, have experienced in these past weeks since Prince’s passing. It will be part of our healing process and another step on the road that lies ahead.” – Sheila E.

Sheila E.’s electric performance of a medley of Prince classics including, “Erotic City,” “America” and “Baby I’m a Star” closed the evening’s award ceremony which also featured tributes from The Roots, Janelle Monae, Stevie Wonder and Jennifer Hudson among others.

ABOUT DRUM WORKSHOP INC.
Founded in 1972, Drum Workshop, Inc. is a family-owned and operated musical instrument company best known for designing and manufacturing award-winning drums, pedals, hardware and accessories under the DW and PDP banner. In 2014, the company expanded to include other iconic American instrument brands such as Gretsch Drums®, Latin Percussion®, Toca Percussion®, KAT® Technologies, Gibraltar® hardware and Ovation Guitars®. Drum Workshop, Inc.’s wide range of products is endorsed by many of the world’s top artists including: Neil Peart, Charlie Watts, Chad Smith, Phil Collins, Sheila E., Melissa Etheridge, Mick Fleetwood, Don Henley and Dave Grohl among others. Drum Workshop, Inc. is headquartered in Oxnard, California. For more information visit www.dwdrums.com Follow us on Facebook and Twitter.

Newsroom

DW® Debuts New DWe™ Electronic Drum Products
DW® Drums Debuts Pure Tasmanian Timber
Rammstein Drummer Christoph Schneider Joins DW® Drums Artist Family
Audified and DW® Drums Announce DW Drum Enhancer Plug-in at NAMM 2018
DW® Drums Honored with Certificate of Congressional Recognition
Super Drummers Virgil Donati & Thomas Lang Headline "DW TV Show" Tour
DW® Drums Played During Bruno Mars' Prince Tribute at 59th Grammy Awards®
The Daru Jones New Yorker Kit Hits the Streets
Drum Workshop Inc. Announces Exclusive U.S. Distribution Deal with Hal Leonard for Select Brands
DW® Drums Latest Icon Snare Honors Bozzio and Zappa
Ginger Baker's DW Drumset Featured on Cameron Crowe's New Showtime Series "Roadies"
Sheila E. Pays Homage to Prince with New Ultra-Custom DW Drumset
Drum Workshop Debuts Limited Edition Mick Fleetwood "Rumours" Icon Snare
Legendary Drummer of Iconic Rock Band Chicago Danny Seraphine Inducted into the Rock N' Roll Hall of Fame
Adele Drummer Derrick Wright Says "Hello" to DW®
Drum Workshop Inks Worldwide Distribution Deal with KickPort International
Drum Workshop Inc Issues Welcomes Chad Smith to the DW® Family
DW® Celebrates 45th Anniversary with Limited Edition Kit
Rush 40th Anniversary Tour Offers Fans Once-in-a-Lifetime Chance
DW® Offers a Stealthy New Moon Mic
DW® Acquires American Percussion Brands From Fender®
In Memoriam: Freddie Gruber
DW Launches Edge Magazine International
The 2010 DW Dealer Factory Tour
Drum Workshop, Inc. Expands U.S. Manufacturing
"A Drummer's Perspective" Stunning Photo Book by David Phillips
PDP Offers a New Line of Affordable All-Maple Snare Drums
Some Big Names Join DW's Artist Family
Pacific Drums and Percussion Offers A Complete Kit in A Box
DW's Latest SSC Technology, Now Available on Collector's Series Drums
New Snares and Throw-Off System Expand DW's Snare Line
Two Brand New DVD Titles from DW DVD
Terry Bozzio: "Following His Own Beat"
Goodbye to a Family Member: Jimmy "The Rev" Sullivan Passes On
DW Builds NHL Logo Kit For Peart's Rendition of League's Official Theme Song
DW DVD Releases Billy Ward’s Much Anticipated Follow Up
DW Launches New Vertical Grain Exotics
DW and Randall May Join Forces to Offer Acoustic EQ Snare
DW Offers New Waterfall Bubinga Limited Private Reserve
DW Introduces 9000 Series Rack System
New 9702 Twin Cymbal Multi Stand
DW's New AirLift Thrones the Best Seat in the House
DW Lifts Small Bass Drums, Floor Toms and Hand Percussion to New Heights


DW's Facebook Fan Page DW's Twitter DW's YouTube DW's instagram DW's pinterest