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Drumming Up Business

Channel 4 News Special

In 2003, Channel 4 News did a story on two guys drumming up business in Oxnard, CA. Clip from the DW American Dream 3 VHS released in 2000

Channel 4 News Special (2000)

The beginning of the original "American Dream" DW VHS video from 1993 including artist solos and the company's origin story narrated by founder Don Lombardi.

Don's Origin Story (1993)

John Good talks about how he hit the road as a drum tech in the early days of DW and found out first hand what drummers want and need. Clip from DW VHS American Dream 2 (1997)

John Hit The Road (1997)

Chad Wackerman talks about his beginnings in drumming and how meeting John Good on the road with Zappa fostered his passion for the instrument. Clip from the DW American Dream VHS released in 1993

The Chad Wackerman Story (1993)

Every drummer has a different idea of what their perfect drum should sound like. Since 1972, DW has been dedicated to making drummers' dreams come true for their own personal expression through the instrument. Clip from DW VHS American Dream (1993)

The Drummers Passion Montage (1993)

Early in their partnership, John and Don established some healthy boundaries that led to a mutual respect that's going on 50 years strong. Clip is a mix of moments from DW VHS American Dream 1, 2, and the 30th Anniversary DVD.

John Draws the Line at Sewing

In John Good's early quest to find what makes some drums sound better than others, he found that the depth of the shell is a fundamental factor. DW artists Dave Abbruzzese, Chad Wackerman, Tommy Lee, and Jim Keltner discuss how John's discoveries challenged what they thought they knew about their instrument.

John Good and Artists Talk Shell Geometry (1993)

Joe Morello talks about his love for Silver Sparkle drums and John Good explains our unique process for adding a ply of finish to our shells. A mix of clip[s from DW VHS American Dream 1 & 2.

Joe Morello and FinishPly (1993/1997)

DW artists Paul Wertico, Jim Keltner, Richie Garcia, Randy Guss, and Russ McKinnon talk about why they love DW pedals. Clip from the DW American Dream 2 VHS released in 1997

Why Artists Choose DW Pedals (1997)

John Good explains why and how we timbre match our shells to achieve optimal intervalic relationships between the shells in our drum kits. Artists Scott Crago, Neil Peart, Randy Guss, and Mick Fleetwood resonate with John's ideas. Clip from DW VHS American Dream 2 (1997)

DW from past to present.

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Channel 4 News Special

Channel 4 News Special (2000)

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